EPL and UNDP join hands to promote Global Goals through cricket

Published on : 07/03/2018

Everest Premiere League (EPL) Pvt. Ltd. and the United Nations Development Programme (UNDP) in Nepal have entered into a new partnership for the promotion and achievement of the Sustainable Development Goals (SDGs) in Nepal through sports. The SDGs, also known as the Global Goals, are a bold, universal agreement to end poverty in all its dimensions and craft an equal, just and secure world – for the people, the planet and prosperity – by 2030.

Under the partnership, the UNDP and EPL will collaborate to undertake joint initiatives to raise awareness on the SDGs and mobilize relevant stakeholders and advocate for their contribution to the achievement of the Goals. The partnership will also explore ways to promote and maximize the contribution of sports, especially the cricket, one of the most popular sports in the country, to the sustainable development of Nepal.

The SDGs and the Agenda 2030 – adopted by the UN Member States, including Nepal, in September 2015 – recognize the private sector, youth and civil society as one of the key partners in advancing the Global Goals. The sports sector provides a powerful medium for all countries across the globe to mobilize youth and other stakeholders, including the private in promoting the Global Goals.

The slogan for this partnership will be "#Cricket4SDGs".

About SDGs

On 1 January 2016, the 17 Sustainable Development Goals (SDGs) — adopted by world leaders in September 2015 at a historic UN General Assembly — officially came into force. Over the next twelve years, with these new universal Goals, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.

The SDGs, also known as the Global Goals, build on the success of the Millennium Development Goals (MDGs) and aim to go further to secure a more resilient, peaceful and prosperous world. The new Goals are unique in that they call for action by all countries -- poor, rich and middle-income -- to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and addresses a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection.

While the SDGs are not legally binding, governments are expected to take ownership and establish national frameworks for the achievement of the 17 Goals. Countries have the primary responsibility for follow-up and review of the progress made in implementing the Goals, which will require quality, accessible and timely data collection. Regional follow-up and review will be based on national-level analyses and contribute to follow-up and review at the global level.

"We are very excited to enter this historic partnership with the United Nations endorsing Sustainable Development Goals as our social agenda. We hope to be able to jointly promote the SDGs and make people aware about their individual responsibilites for us to be able to achieve sustainable development. Cricket in recent times, because of its popularity, has been a great tool for spreading social awareness and we believe we can make great impact to trigger social change through this partnership. "
Aamir Akhtar, Founder, EPL

“UNDP is pleased to partner with the Everest Premiere League for the achievement of the Sustainable Development Goals in Nepal. The sole motive of our partnership is to use the power of sports and in particular the popularity of cricket in Nepal to advance the SDGs. Sports provides not just a platform for advocacy and awareness, it is also part of our daily life. Sports is crucial to ensure healthy lives and promote wellbeing for all (Goal 3) and it has significant potential to garner support for Nepal to achieve the SDGs by 2030. Achieving the SDGs requires extensive partnerships and is not the sole responsibility of the government but everyone, including the private sector and civil society need to contribute. Achieving these Goals in each country will depend on collaborative partnerships between all key actors of development. We hope through the ELP we would be able to send this message loud and clear to the Nepali people.”
Renaud Meyer, Country Director, UNDP Nepal

Title Sponsor


Social Partner

Clothing Partner

Broadcast Partner

Streaming Partner